Welcome to the New Mexico Tourism Department's online application portal!

Find the grant program that works best for you! New Mexico True offers two programs to assist partners with marketing their destinations and assets and building and maintaining attractive communities. Click on links below to learn more, check eligibility requirements, access application forms, deadlines and criteria. Thank you for your interest and all you do for New Mexico. We look forward to working together!

Cooperative Marketing and Advertising: With dollar-for-dollar matching funds and access to preferred media rates, "CoOp" supports your efforts to attract visitors to the destination, its events and assets. Award recipients leverage the power of New Mexico True and its marketing muscle, building on millions of cumulative brand impressions and underscoring our position as the primary destination for venturesome travelers. Learn more about the Cooperative Marketing & Advertising grant program HERE.

New Mexico Clean & Beautiful: The purpose of the New Mexico “Litter Control and Beautification Act,” NMSA 1978, § 67-16-1 et seq.,is to control litter by authorizing the New Mexico Tourism Department (NMTD) to eliminate litter from New Mexico to the maximum practical extent through a state-coordinated plan of education, control, prevention, and elimination. Therefore, NMTD distributes funds throughout the state to fulfill program goals and objectives that promote citizen engagement, reduce blight, further beautification and waste diversion efforts keeping New Mexico a clean and beautiful place to live, work and play. Learn more about the New Mexico Clean and Beautiful program HERE.

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