Welcome to the New Mexico Tourism Department's online grant portal!

Find the grant program that works best for you! New Mexico True offers a variety of grant programs to assist partners with marketing their destinations and assets, creating visitor experiences, building and maintaining attractive communities. Click on links below to learn more, check eligibility requirements, access application forms, deadlines and criteria. Thank you for your interest and all you do for New Mexico. We look forward to working together!

Rural Pathway Project: The purpose of the Rural Pathway Project is to assist tourism stakeholders within New Mexico in developing profitable tourism products by providing the necessary tools, resources, and support. Steering Committees must submit a Project Concept form (download here) to the Tourism Development team to obtain approval for formal application. The Rural Pathway Project application is an open application process, meaning the Department may move forward on a project concept at any time. Learn more about the Rural Pathway Project HERE.

Cooperative Marketing and Advertising: With dollar-for-dollar matching funds and access to preferred media rates, "CoOp" supports your efforts to attract visitors to the destination, its events and assets. Award recipients leverage the power of New Mexico True and its marketing muscle, building on millions of cumulative brand impressions and underscoring our position as the primary destination for venturesome travelers. Learn more about the Cooperative Marketing & Advertising grant program HERE.

New Mexico Clean & Beautiful/Keep New Mexico True: In partnership with Keep America Beautiful, its Affiliated Communities and other municipalities and tribal governments throughout our state, "KNMT" inspires and educates people to take action everyday that improves and beautifies their community environment. Supported by the "NMCB" grant program, New Mexicans create socially connected, environmentally healthy and economically sound environments that are great places to live and visit. Learn more about the New Mexico Clean & Beautiful grant program HERE.

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